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Fourth Annual Harold Wilkins Seminar - River Falls
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FREE and open to the public. Special lecture by Dr. Bridget K. Behe, Professor of Horticulture Marketing, Michigan State University.

11/6/2014
When: 11/6/2014
4:00 PM
Where: University of Wisconsin - River Falls, Horticulture Program
327 Ag. Science Bldg.
River Falls, Wisconsin 
United States
Contact: Terry Ferriss
(715) 425-3345

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Special lecture by Dr. Bridget K. Behe,  Professor of Horticulture Marketing, Michigan State University.Consumer research with eye-tracking technology provides unique insight for the horticulture industry. 

 

Learn about:

  • Role of new technology in commercial horticultural marketing
  • How different consumers look at horticultural products
  • Results of consumer behavior research tracking eye movement

Free and open to the public.  

 

For questions about this seminar, contact Terry Ferriss, terry.l.ferriss@uwrf.edu or (715) 425-3345.

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