Cassie Larson, CAE, Executive Director
Oversee all administration including budget and
personnel management. Association planning including
strategic plan implementation. Strategic oversight of
educational programming including online initiatives.
Overall Northern Green planning. Oversee association networking
initiatives. Participate in government affairs policy
direction. Overall management of the MNLA Foundation. Staff liaison to the
following committees: Education & Certification, Networking, Northern Green Joint
Programming Board, liaison to the Minnesota Turf and Grounds Foundation.
Manage trade show sales and exhibitor
communications. Advance and onsite registration for Northern Green. Research and manage member
service programs. Membership renewal, retention and
recruitment programs. Member outreach at supplier shows.
Implement membership directory. Employee benefits coordinator. Serves as
back-up for accountant. Staff liaison to the following committees: Membership
and Trade Show.
Develop and implement a strategic approach to member communications, including development of ongoing content and look of MNLA.biz, MNLA eNews, and The Scoop. Manage press relations when appropriate to position MNLA and its members as a key resource for information on plants, landscaping, and green industry public policy issues. Graphic design for Northern Green materials. Onsite staff administrator for Northern Green trade show move-in, move-out, and exhibit rules. Manage association programs to recognize member excellence. Staff liaison to the following committees: Communications & Technology and Networking.
Sue Flynn, Education & Certification Manager
Manage implementation of educational programming for MNLA and assist with Northern Green educational programming. Coordinate online Certification exams in cooperation with the executive director. Manage MNLA-CP recertification process. Coordinate industry segment and other networking groups including member lists and promotion of upcoming meetings. Staff liaison to the following committees: Education & Certification and Networking.
Alicia Munson, Government Affairs Director
Analyze proposed legislative actions; determine the potential impact on the organization; and develop recommended policy for consideration by the Government Affairs Committee and the Board of Directors. Coordinate with legislative and regulatory policy makers and staff, including state and national nursery and landscape associations to discuss issues, draft and present testimony, reports and regulatory comments. Work with the MNLA lobbyist to communicate to members of the Minnesota legislature, regulatory agency leadership and their staffs on industry related issues. Monitor the activities of various state agencies, and ensure the “voice” of MNLA is heard and acknowledged. Develop messaging and tactics to promote legislative awareness to members. Staff liaison to the Government Affairs Committee.
Dr. James Calkins, Regulatory Affairs Manager
Analyze proposed regulatory actions, determine the potential impact on the organization, and develop recommended policy. Coordinate with regulatory policy makers and agency leaders to discuss issues, draft and present testimony, reports and regulatory comments and ensure the “voice” of MNLA is heard and acknowledged. Staff liaison to the Government Affairs Committee.
Kris Peterson, Accountant
Manage bookkeeping and financial transactions for the association and foundation. Working within the Investment Policy Statements established by the association board and the foundation board, work with MNLA’s bankers and investment consultants to maximize the return on financial reserves.
Gayle Anderson, Administrative Assistant
Oversee Scoop proofreading, article compilation,
mailing list, and other logistics. Plan and manage MNLA
Community Center at Northern Green. Assist with Northern Green registration.
Coordinate legislative appointments and logistics for Day on
the Hill. Phone reception and greet office visitors. Manage
catalog order fulfillment and communications with catalog
partner states. Fulfill member material requests. Maintain office supplies and
MNLA works very closely with two independent contract companies on a daily basis.
Betsy Pierre, Advertising Sales Manager, Pierre Productions & Promotions Inc.
Faith Jensen, Sales Representative
Sells advertising for The Scoop, Resource Book, Northern Green Program, www.MNLA.biz, and MNLA eNews. She also coordinates sponsorship opportunities for Northern Green and MNLA Foundation fundraising events.
The MNLA Foundation improves the environment by investing in research and education.
Paulette Sorenson, CMP, Program Coordinator
Manage programs that promote to youth the value of green industry careers including TheLandLovers.org. Assist research information director with Research for the Real World. Manage MNLA Foundation scholarship program. Manage MNLA Foundation fundraisers and networking events, including Garden Party, Golf, and Shootout. Manage the Research Partners Fund and donor appreciation efforts. Build and manage online presence of MNLA Foundation. Staff liaison to the MNLA Foundation Board of Trustees.
Dr. James Calkins, Research Information Director
Jim Calkins is a horticulturalist, researcher, and educator with extensive experience in plant identification, distribution, production, culture and use, and has been an active member of the Minnesota Nursery & Landscape Association for nearly 18 years. Jim has taught a variety of classes at the University of Minnesota and has also spoken extensively to community and professional organizations.